| Requirements | Online | Offline |
|---|---|---|
| Directly measureable success |   | |
| Efficient and targeted advertising | | |
| Define the fixed budget framework | | |
| Change the current campaign | | - |
| Book simply and quickly | | |
| Book even with a low budget | | |
| Flexibly determine the start and end dates | | |
| Own account for managing campaigns | | |
| Advertising linked directly to the offer | | - |
