| Requirements | Online | Offline |
|---|---|---|
| Directly measureable success | ||
| Efficient and targeted advertising | ||
| Define the fixed budget framework | ||
| Change the current campaign | - | |
| Book simply and quickly | ||
| Book even with a low budget | ||
| Flexibly determine the start and end dates | ||
| Own account for managing campaigns | ||
| Advertising linked directly to the offer | - |